Promotional merchandise of all kinds can be a valuable tool in attracting and keeping customers, but how should you use it to the best effect? Here are just a few tips on how and when to use promotional items.

- Trade fairs. Promotional merchandise can be used to great effect at trade fairs and shows as they encourage people to your booth. They can have even more of an impact if you offer promotional items that other booths don’t, and they can be a great conversation starter and a way to get people interested in what you have to offer.

- Marketing packs/direct mail. Using targeted mail drops to attract business can also be a great tool to get new customers, and if you include a little incentive in your letter then you’ll be more likely to get that business.

- As a thank you to customers. You can give customers promotional items as a thank you for their interest or for their first order, and because they’re so appreciative of that extra effort you’ll often get repeat orders.

- As a courtesy letter. If you haven’t heard from your loyal clients in a while then it’s always a good idea to send out a courtesy letter to remind them of who you are and what you offer, and including slightly higher-end promotional merchandise is a great way to encourage them to continue to do business with you.

So, these are just a few ways that you can use promotional merchandise to the best effect. It can be hugely beneficial to your business, so take a quick browse through our range of promotional items to see how we can help.

Tags: promotional gifts, promotional giveaways, promotional merchandise, quality promotional freebies
Posted in promotional merchandise on January 30th, 2010 | Leave a comment 4 Comments »

Everyone wants to improve their business, and they’re always looking for ways to boost interest in what they have to offer. Promotional products can be just one of those ways, but just how effective can they be?

Well, they can be incredibly effective. Promotional products not only attract new customers but they also show your appreciation of loyal clients, and they encourage them to do more business with you by giving people something that they weren’t expecting – a gift. This gift is sure to put a smile on anyone’s face, and if a client feels valued and appreciated then they’re more likely to stay with you.

They can also be used as a valuable marketing tool. If you send out a small gift to potential clients or if you offer promotional products at trade fairs then you’re more likely to get people interested, and even if they don’t need your services now they’ll remember you in the future because of the trouble you went to to try and attract them.

Promotional products can also be a great way to show your corporate branding. If your company’s fun, fresh and exciting then you could send interesting gifts to your clients to show them what you’re like, and equally if you’re a serious business you can show them just how practical and reliable you are.

So, promotional gifts really can be hugely beneficial to your business. They can be a valuable tool in marketing, advertising and attracting customers, and they can have a direct impact on how successful you are. Make sure to consider them, and check out our great range here at 2bsourced.

Tags: Corporate Gifts, giveaway promotional items, Promotional Products, promtional gifts
Posted in promotional gifts on January 20th, 2010 | Leave a comment 1 Comment »

If you’re after promotional products to give to your customers or clients, chances are that you’re trying to decide what type of products to go for. You want to get the best, and the ones that will resonate most with your customers, so what should you choose?

Ultimately, it comes down to your market. Office workers are going to appreciate different promotional products to stay-at-home mums, and likewise corporate clients will expect something even more luxurious.

Let’s say that your clients are in the office world. In that case, desk or office items would be the ideal choice as people tend to spend most of their time at their desks. Ideal promotional gifts in this instance would be mouse mats, USB sticks, coasters or similar products. Stay-at-home mums might appreciate something like a mug or a shopping bag, and corporate clients will want something that little bit extra like an umbrella or document bag.

As well as thinking about your target market, you also need to think about your corporate branding. You need to give promotional products that reflect your style, so don’t give something too “fun” if you’re a serious business, and don’t go too practical if your company is young and fresh.

As you can see, the best type of promotional products to go for really depends on a number of different factors, so bear them in mind when you make your decision. In the meantime, check out our range of products here at 2bsourced to see if we’ve got exactly what you’re looking for.

Tags: promotional gifts, promotional items, promotional office gifts, Promotional Products
Posted in Promotional Products on January 12th, 2010 | Leave a comment 2 Comments »

If you’re looking to attract, or keep, customers, then chances are you’ve thought of using promotional gifts as an incentive. But with the huge array of gifts out there, how do you know where to start? Here’s a quick run through of some of the types of promotional gifts available.

- Budget gifts. Budget gifts tend to fall into the realms of key chains, pens or maybe even sweets, and are often used as a way to thank customers for their interest or to attract potential clients at trade fairs.

- Higher priced gifts. Higher priced gifts can be used to try to attract more business from already loyal customers, or could be an added-extra in their order. These types of promotional gifts can be further sub-divided into fun items and practical ones, with examples of each being things like stress balls, coasters, mobile phone holders or mouse mats.

- Corporate gifts. Executive or corporate gifts are usually reserved for those important clients who you really want to make an impression on. They might be used to thank them for their business and their loyalty, or as a way to encourage them to do more business with you. As such, the corporate gifts that you choose really need to be high-end and are often practical, and might include things like branded umbrellas, filo-faxes or even luggage.

These are just a few of the types of promotional gifts that you might come across, and in all sections there are plenty of items to choose from. Why not browse through our range here at 2bsourced to see if we’ve got exactly what you’re looking for?

Tags: Corporate Gifts, promotional gifts, promotional items, Promotional Products
Posted in promotional gifts on January 4th, 2010 | Leave a comment No comments »