Promotional merchandise of all kinds can be a valuable tool in attracting and keeping customers, but how should you use it to the best effect? Here are just a few tips on how and when to use promotional items.
- Trade fairs. Promotional merchandise can be used to great effect at trade fairs and shows as they encourage people to your booth. They can have even more of an impact if you offer promotional items that other booths don’t, and they can be a great conversation starter and a way to get people interested in what you have to offer.
- Marketing packs/direct mail. Using targeted mail drops to attract business can also be a great tool to get new customers, and if you include a little incentive in your letter then you’ll be more likely to get that business.
- As a thank you to customers. You can give customers promotional items as a thank you for their interest or for their first order, and because they’re so appreciative of that extra effort you’ll often get repeat orders.
- As a courtesy letter. If you haven’t heard from your loyal clients in a while then it’s always a good idea to send out a courtesy letter to remind them of who you are and what you offer, and including slightly higher-end promotional merchandise is a great way to encourage them to continue to do business with you.
So, these are just a few ways that you can use promotional merchandise to the best effect. It can be hugely beneficial to your business, so take a quick browse through our range of promotional items to see how we can help.